Amazon Advertising

STAND. OUT

CUT THROUGH THE STATIC

There are over 2.5 million active sellers on Amazon, all hungry for a piece of the pie. Not every one of those two-and-a-half million plus will compete directly with your brand, but odds are good that there’s overlap between your target market and those of other sellers on the platform. Even when there’s no overlap, customers have a finite amount of money to spend, and you don’t want them to spend it somewhere else.

Worse still, if your brand is a smaller outfit, even promoting awareness can be a struggle when there are so many other companies vying for ad space. So how do you make the most of your ads, reach an audience that will actually convert, and keep your ad spend from going over budget?

Simple. Partner with Pitted Labs.

We apply a methodical approach to ad campaigns: we test initiatives, analyze the results, use that data to improve campaigns, then deploy and test again. It’s an iterative cycle, and we’ve got it down to a science. Our clients see as much as 15x return on ad spend, resulting in millions of dollars in Amazon sales.

Bottom line, brands have 2 options: (1) self-teach and hope their campaigns work, or (2) use a highly-methodical approach to target customers in every stage of the shopping journey. The latter is your sure bet for maximizing efficiency and growing revenues.

Advertising Console & Seller Central

Whether you're selling via Vendor Central, Seller Central, or a hybrid model, Amazon's advertising platforms are crucial to your brand's success.

Keyword
Management

Drive performance & impact with an advanced optimization suite. Algorithmically optimize bids & budgets to make the most of your marketing investments.

01.
ADVERTISING CONSOLE (FORMERLY AMS) AND SELLER CENTRAL

Whether you’re selling via Vendor Central, Seller Central, or a hybrid model, Amazon’s advertising platforms are crucial to your brand’s success. Sellers and Vendors have access to similar but different ads, and it’s important to know how to take advantage of both.

We’ll get you the right mix, based on years of experience at managing millions of dollars in PPC spend. We’ll build a custom strategy for your brand, and then fine-tune that strategy until it’s performing to perfection. We’re up to our elbows working in Amazon’s systems every day, so we know how to use it to achieve success.

We’re also on the leading edge of new PPC strategies (such as search term isolation) and beta programs to put your brand in front of the most relevant audience, delivering the best return while minimizing ad spend.

02.
KEYWORD MANAGEMENT

A lot goes into managing keywords, but you don’t have to bear that burden yourself. We’ll take care of everything: your keyword choices, your negative keywords, and adjusting your bids. All you’ll have to do is sit back and watch the conversions happen.

With years of experience with programmatic and Amazon PPC (Pay-Per-Click) advertising, we calculate the best way to make your money go further, whether you’re an established brand trying to solidify your position in a competitive marketplace, or a new company trying to make a name for yourself. And we help you focus your efforts so you’re spending less trying to reach customers that don’t want your products.

03.

This is where things get exciting. We are one of only a handful of agencies that can give you direct access to Amazon’s powerful DSP (demand-side platform) advertising engine. A powerful service that usually costs tens of thousands of dollars just to “get a seat at the table,” we allow you to use Amazon’s relationships and valuable data to put your ads on other web venues in a highly relevant and targeted way.

In other words, we can help you extend your reach beyond Amazon so you can retarget customers even if they leave the site without buying. It cuts down on wasting brand building campaigns and makes your brand harder to ignore.

READY TO GET PITTED?