Amazon’s New “Climate Pledge Friendly” Badge

Climate Pledge Friendly By 2040, Amazon has committed to reach the Paris Agreement and be net zero carbon, ten years ahead of schedule. Amazon has partnered with third-party certifications to create an Amazon specific certificate called “Compact by Design” and clearly display the “Climate Pledge Friendly” badge to inform customers about products that meet sustainability […]

Pitted Labs Copywriting

Tips for Writing Great Copy on Amazon

Amazon has an incredibly complex A9 algorithm used to rank products for customer search terms. The algorithm is generally regarded as a “black box” and can make or break your success on Amazon. One thing we do know is great copy is an essential factor to the algorithm. By knowing the functional differences between Google’s […]