The customer journey has shifted dramatically over the past 10 years and product research has become a much longer process. Shoppers will often visit multiple locations – digital and physical – before ultimately making a purchasing decision. Have you ever looked at a product on the Amazon app while shopping in Target? Maybe to price […]
Amazon has quietly released the functionality to create Virtual Bundles to its brand registered Sellers in the US market – a welcome addition to brands already leveraging the FBA program. This new tool lets brand owners create ‘virtual’ bundles made up of two to five complementary ASINs which are purchased together from a single detail page. This […]
We are experiencing unprecedented times right now, thanks to COVID-19, and hopefully your Amazon strategy has been nimble enough to react accordingly. Amazon has been making many changes to its US and international marketplaces, often without prior notice to sellers. One of these changes was pushing back guaranteed Prime shipping dates sometimes up to 30 days out […]
There’s a lot of information out there around “how to scale your Amazon business to 7-figures” and “PPC strategies to make you millions” but these are all for naught if your product detail pages look like garbage. Integral to any and every successful Amazon strategy is a product detail page that is “Retail Ready.” Amazon defines a detail page retail […]
Most sellers are aware that Amazon provides two primary methods in which you can sell on the Amazon marketplace: Seller Central and Vendor Central. We often work with brands who have either considered or sold using both “centrals” and have helped them develop what is called a “hybrid selling model.” Although this post is focused […]
It is the middle of the week, right after lunch time. Instead of watching the most recent season of Ozark on Netflix or the new Upload series on Amazon Prime, I am writing this blog. Why? Because it is my job and I take pride on being reliable. Many people are new to working from […]
1. BRAND ANALYTICS Amazon Search Terms – Discover what search terms are winning the most clicks and conversions on strategic search terms. Assess the impact of your marketing campaigns by monitoring trends. Market Basket Analysis – Identify cross-selling a bundling opportunities by gaining insights on products that are being purchased together by your customers. Item […]
The basic premise of search engine reputation management is to use the following three strategies to accomplish the goal of creating a completely positive first page of search engine results for a specific term…
The basic premise of search engine reputation management is to use the following three strategies to accomplish the goal of creating a completely positive first page of search engine results for a specific term…
The basic premise of search engine reputation management is to use the following three strategies to accomplish the goal of creating a completely positive first page of search engine results for a specific term…