Prime Day is finally here, but it’s looking a little different this year. How to you manage your brand successfully during Prime Day 2020 (PD for short)? First let’s cover what PD is, how it’s different this year, and then how to navigate the challenges. What is Prime Day? PD is an Amazon created shopping […]
You’re reading this post for one of two reasons: You saw the title and thought to yourself, “What is a GTIN Exemption? And do I need one?” or you’re stuck dealing with Amazon support trying to set up your new product and they’re telling you that you need a GTIN exemption. So let’s get to […]
What’s the difference? How should your brand use both effectively to grow your business? The first thing to cover is the definitions of both options. Something Amazon loves to do is title their advertising options as confusingly as possible. So, what is a Sponsored Display Ad you ask? This is an advertising option used to reach relevant […]
If it was easy to sell on Amazon, everyone would do it. But wait you say, “Everyone does sell on Amazon! There’s so much competition!” This leads you to believe then, that selling on Amazon is easy! The hard part of course is selling effectively on Amazon. There are so many variables in play that managing them all effectively […]