Prime Day is finally here, but it’s looking a little different this year. How to you manage your brand successfully during Prime Day 2020 (PD for short)? First let’s cover what PD is, how it’s different this year, and then how to navigate the challenges. What is Prime Day? PD is an Amazon created shopping […]

One of the most sought after and dreamy titles of younger generations is becoming an “influencer” and getting paid to promote products and services via social media. Becoming a brand influencer gives them a sense of importance and influence for the brand(s) they are working for. It’s a fun way for them to make money, […]

Climate Pledge Friendly By 2040, Amazon has committed to reach the Paris Agreement and be net zero carbon, ten years ahead of schedule. Amazon has partnered with third-party certifications to create an Amazon specific certificate called “Compact by Design” and clearly display the “Climate Pledge Friendly” badge to inform customers about products that meet sustainability […]

Your product is finally ready to be sold online! Launching a brand and product on Amazon can be a very exciting step in getting your first online sales. You likely have been waiting for this moment for a long time and can’t wait to get the product live and available to your impatient customers. Although, […]

You’re reading this post for one of two reasons: You saw the title and thought to yourself, “What is a GTIN Exemption? And do I need one?” or you’re stuck dealing with Amazon support trying to set up your new product and they’re telling you that you need a GTIN exemption. So let’s get to […]

The customer journey has shifted dramatically over the past 10 years and product research has become a much longer process. Shoppers will often visit multiple locations – digital and physical – before ultimately making a purchasing decision. Have you ever looked at a product on the Amazon app while shopping in Target? Maybe to price […]

Amazon has an incredibly complex A9 algorithm used to rank products for customer search terms. The algorithm is generally regarded as a “black box” and can make or break your success on Amazon. One thing we do know is great copy is an essential factor to the algorithm. By knowing the functional differences between Google’s […]

Covid-19 caused a shutdown in the beginning of March 2020 that came as a surprise to most and impacted everyone. More so, it disrupted what we thought at that time to be business norms. Shoppers flocked to online stores since traditional retailers were either closed or mandatory lockdowns prevented shoppers from leaving their homes. Businesses […]

What’s the difference? How should your brand use both effectively to grow your business? The first thing to cover is the definitions of both options. Something Amazon loves to do is title their advertising options as confusingly as possible. So, what is a Sponsored Display Ad you ask? This is an advertising option used to reach relevant […]