Amazon

The Future of E-Commerce

Over the years, online Amazon E-commerce has multiplied and transformed retail. Our pre-pandemic estimates had Amazon growing 15.9% to $302.36 billion this year. We now expect it’ll grow 15.3%, reaching $367.19 billion, an upward revision of more than $64 billion. This was further enhanced after the pandemic of the new coronavirus, which forced the population […]

Amazon
Amazon

Prime Day 2020 – Last Minute Preparations

Prime Day is finally here, but it’s looking a little different this year. How to you manage your brand successfully during Prime Day 2020 (PD for short)? First let’s cover what PD is, how it’s different this year, and then how to navigate the challenges. What is Prime Day? PD is an Amazon created shopping […]

Amazon
Amazon

Utilizing Influencers to Promote Products on Amazon

One of the most sought after and dreamy titles of younger generations is becoming an “influencer” and getting paid to promote products and services via social media. Becoming a brand influencer gives them a sense of importance and influence for the brand(s) they are working for. It’s a fun way for them to make money, […]

Amazon
Amazon

Amazon’s New “Climate Pledge Friendly” Badge

Climate Pledge Friendly By 2040, Amazon has committed to reach the Paris Agreement and be net zero carbon, ten years ahead of schedule. Amazon has partnered with third-party certifications to create an Amazon specific certificate called “Compact by Design” and clearly display the “Climate Pledge Friendly” badge to inform customers about products that meet sustainability […]

Amazon
Amazon

Amazon Product Launching Strategies for Brands

Your product is finally ready to be sold online! Launching a brand and product on Amazon can be a very exciting step in getting your first online sales. You likely have been waiting for this moment for a long time and can’t wait to get the product live and available to your impatient customers. Although, […]

Amazon
Amazon

GTIN Exemption: What it is and when you need one

You’re reading this post for one of two reasons: You saw the title and thought to yourself, “What is a GTIN Exemption? And do I need one?” or you’re stuck dealing with Amazon support trying to set up your new product and they’re telling you that you need a GTIN exemption. So let’s get to […]

Amazon
Pitted_Labs_Active_Passive_Management
Amazon

Managing Your Presence on Amazon: Active or Passive Management

The customer journey has shifted dramatically over the past 10 years and product research has become a much longer process. Shoppers will often visit multiple locations – digital and physical – before ultimately making a purchasing decision. Have you ever looked at a product on the Amazon app while shopping in Target? Maybe to price […]

Amazon
Pitted Labs Copywriting
Amazon

Tips for Writing Great Copy on Amazon

Amazon has an incredibly complex A9 algorithm used to rank products for customer search terms. The algorithm is generally regarded as a “black box” and can make or break your success on Amazon. One thing we do know is great copy is an essential factor to the algorithm. By knowing the functional differences between Google’s […]

Amazon
Amazon COVID 19
Amazon

Preparing Your Amazon Channel for a 2nd Wave of COVID-19

Covid-19 caused a shutdown in the beginning of March 2020 that came as a surprise to most and impacted everyone. More so, it disrupted what we thought at that time to be business norms. Shoppers flocked to online stores since traditional retailers were either closed or mandatory lockdowns prevented shoppers from leaving their homes. Businesses […]

Amazon
Amazon

Amazon Sponsored Display Ads vs. Amazon DSP

What’s the difference? How should your brand use both effectively to grow your business? The first thing to cover is the definitions of both options. Something Amazon loves to do is title their advertising options as confusingly as possible. So, what is a Sponsored Display Ad you ask? This is an advertising option used to reach relevant […]

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