We are experiencing unprecedented times right now, thanks to COVID-19, and hopefully your Amazon strategy has been nimble enough to react accordingly. Amazon has been making many changes to its US and international marketplaces, often without prior notice to sellers. One of these changes was pushing back guaranteed Prime shipping dates sometimes up to 30 days out […]

There’s a lot of information out there around “how to scale your Amazon business to 7-figures” and “PPC strategies to make you millions” but these are all for naught if your product detail pages look like garbage. Integral to any and every successful Amazon strategy is a product detail page that is “Retail Ready.” Amazon defines a detail page retail […]

If it was easy to sell on Amazon, everyone would do it. But wait you say, “Everyone does sell on Amazon! There’s so much competition!” This leads you to believe then, that selling on Amazon is easy! The hard part of course is selling effectively on Amazon.  There are so many variables in play that managing them all effectively […]

Most sellers are aware that Amazon provides two primary methods in which you can sell on the Amazon marketplace: Seller Central and Vendor Central. We often work with brands who have either considered or sold using both “centrals” and have helped them develop what is called a “hybrid selling model.” Although this post is focused […]

With all of the information floating around online about keyword research, finding and utilizing external tools is essential for all Amazon sellers and brand owners – whether you are new to Amazon or a seasoned vet. There are a vast amount of tools out there for sellers to utilize and they all have their differences. […]

1. BRAND ANALYTICS Amazon Search Terms – Discover what search terms are winning the most clicks and conversions on strategic search terms. Assess the impact of your marketing campaigns by monitoring trends. Market Basket Analysis – Identify cross-selling a bundling opportunities by gaining insights on products that are being purchased together by your customers. Item […]

The basic premise of search engine reputation management is to use the following three strategies to accomplish the goal of creating a completely positive first page of search engine results for a specific term…