Although their product, a higher-priced natural deodorant, is far superior in its category, it wasn’t well known prior to meeting with Pitted Labs. They had a minimal presence in the brick and mortar world, and their Amazon sales had leveled out for a year. This meant sparse visibility, and very few product reviews. Moreover, marketing on Amazon was a mystery to them, causing more confusion than benefit.

Although Humble was small and private, with a tiny budget compared to their competition, Pitted Labs began to apply our array of marketing skills. Essentially, each promotion type (lightning deals, coupons, PPC) had to be proven to the CEO before we were allowed to run with it. All sales and promotional vehicles needed to be tested in small amounts, proven, and then scaled, but we worked within the fiscal realities.