While the company couldn’t spend the millions of advertising dollars that their competitors were, they did have wonderful products. We immediately made certain changes, going back to basics. The first was to identify and appoint a team lead at Naturade to manage their Amazon efforts internally, in conjunction with our services and strategy. We went back to basics, heavily researching their keywords against competitors in the PPC (pay per click) marketspace. We then instituted a full advertising system that incorporated all four Amazon ad types: Sponsored products, sponsored brands, product display ads, and DSP.

They now sell using both Seller Central and Vendor Central platforms, and we designed a complementary system which allows them to obtain the highest margins on each product. We worked with their graphics team to enhance their photography and design of their storefront for multiple brands as well as the A+ content. We also executed A/B testing of social media campaigns to gauge effectiveness.