We’ve all been there… months of product research, market validation, finding supplies to source your product, obsessing over listing details and trying to rank organically in the search results. Now, after all this preparation, you’re finally ready to list your product.
But all of your hard work could go to waste if you don’t focus on arguably the most important feature of an Amazon listing: product photography. The competition for Amazon sellers has never been more fierce, so in order to stand apart from the rest, you’ll need to learn a few new tricks.
USING IMAGES IN YOUR LISTINGS TO GENERATE CONSUMER INTEREST
When a customer searches for your product on Amazon, they’re presented with two key product attributes. The main product image, and the title. These are the only 2 fields (other than price) that are presented to customers to make an informed decision on which item they want to click on. It’s imperative that you focus on optimzing both of these fields, to gain increased traffic to your listing page.
Let’s first take a look at optimizing your product images.
WHY IS PRODUCT PHOTOGRAPHY SO IMPORTANT?
A picture is worth a thousand words, right? Wrong. Our brain processes images in a parallel sequence, whereas text requires our brain to process individual characters, one at a time, identify them, and combine them into words and sentences, to eventually form a thought. It can be said that a story is worth a hundred words, or that a video is worth a million images. But from the perspective of how we analyze information, there is an integral divide between images and text. Therefore, it cannot be said that a picture is worth a thousand words-our brains just don’t work that way.
So why am I telling you this? It’s imperative to understand the psychology behind the human brain, so that we know how to market our products to eCommerce customers. We know that there is a paramount difference between the way we understand text and images, and we need to capitalize on this when creating our Amazon (and eBay & Jet!) listings.
Let’s start with analyzing the strategy for your product photos.
GREAT PRODUCT PHOTOS SHOULD:
- Fill the entire space. Don’t leave white areas on the top, bottom, or sides of the photo.
- Always have a white background. The main product photo for your listing needs a clean, pure-white background. It not only looks good and exudes professionalism, it’s also required by Amazon.
- Be well lit and high resolution. Your photo needs to be at least 1000×1000 pixels in order to activate the “zoom” feature on Amazon’s product detail page. Studies show that products with zoom-able images see 52% more views than products without the zoom feature.
Of course, getting white-background shots of your product is just the beginning. Lifestyle shots and infographics can really help sell your product, and help your customer visualize how they can use your products in their every-day life. This is especially true for sellers and vendors who have access to A+ listing content.
Keep in mind however, that your first image must always be on a clean, white background, and be professional in nature. You cannot have lifestyle images as your main image.
LISTING OPTIMIZATION – THE KEY TO PRODUCT SUCCESS
You can apply these new tricks to your Amazon listings and see the results quickly. When using our methods and strategy to optimize Amazon listings, our clients have seen sales and conversion increase significantly, as fast as overnight! If you have any tips or tricks you’d like to share, please leave them in the comments section below!
See our post here for tips and tricks on optimziing your product title! Learn best-practices for Amazon title length, keyword inclusion, and how to rank higher.
PROFESSIONAL AGENCY HELP
Need help with your listing creation, or do you want to increase your sales and conversions? Pitted Labs can help! We offer the following services to help Amazon sellers succeed on the ever-increasingly competitive marketplace:
- Professional Product Photography and Videography
- New Listing Creation and Existing Listing Optimization
- Content Creation – Product Title, Bullet Points, and Description Copywriting
- Amazon SEO – Backend Keyword Indexing and Organic Keyword Ranking
- And much more!
View our list of complete services here. Don’t see what you are looking for? Reach out to us! Pitted Labs is a full-service Amazon brand management and consulting agency dedicated to helping companies thrive while selling online. Pitted Labs knows the eCommerce landscape better than anyone. Contact us today for a free consultation on how you can improve your Amazon business.